Zendesk Creative Blog
Consisting of product and brand designers, writers, and motion specialists, the Zendesk Creative team was the force behind the company’s user friendly products and fun brand. While there I started and ran the Zendesk Creative team’s blog and website to tell behind the scenes look at their process and design thinking. The project consisted of running and editing our Medium publication, running and creating content for an instagram account, and designing plus coding a website that aggregated everything in one place.
Running a publication
As editor I helped identify potential subjects, collaborated closely with writers on ideation and editing, managed a publishing schedule. During my time there we published over 10 articles ranging from office design to parental leave.
Celebrating authors
Writing an article took a big effort and for the author it was often their first time publishing something. As such I wanted to celebrate. I worked with a member of our team who created hand drawn portraits and we also created a dedicated page with question and answer section.
Instagram presence
In addition to curating more long-format articles written by the team, I also created and managed an Instagram account to share more brief behine the scene look into the creative process. Content included subject matter such as photos from offsites, prop-making, sketches, and video production process.
Other contributions
Art directed photoshoot of the creative team during a team offsie. Also co-art directed visuals that were fun and edgy while also connecting to the Zendesk brand.
